The market overview of jeans in 2024

   The market overview of jeans in 2024 is as follows: 

1. Market Size • global denim fabric market size reached $21.51 billion in 2024, with the Asia-Pacific region accounting for 79.2% the market share, indicating strong demand in this region for denim fabric and jeans. • In terms of revenue, the global jeans revenue was approximately $48.2 billion in 2023, and it is expected to reach $53.92 billion by 2030, with a CAGR of1.8% from 2024 to 2030. • The Chinese jeans market size continues to grow, and it is expected to 120 billion RMB by 2024, with an average annual compound growth rate of about 5%, indicating that the Chinese jeans market still broad development prospects.

 2. Market Trends • Consumers have higher demands for the personalization and fashion sense of jeans, driving the market to continuously innovate. Environmental protection and sustainable development issues are increasingly being paid attention to, prompting jeans manufacturers to adopt more environmentally friendly materials and production processes. • The rapid development of online channels has brought new growth opportunities to the jeans market.

 3. Consumer Demand • Consumer demand for jeans is becoming increasingly diversified and personalized, not only paying attention style and color but also focusing on material and environmental performance. • The younger generation is the main consumer group in the jeans market, pursuing fashion, comfort, and individuality. • The middle-aged and elderly groups also prefer the classic and durable characteristics of jeans. 

4. Market Competition • The jeans market is highly, with both international and local brands competing for market share. • The competition between brands mainly reflects in quality, price, innovation, and marketing strategy. 

5. Selling Styles • Styles such as stacked jeans, skinny jeans, workwear jeans, and wide-leg jeans continue to be popular in 2024. • These styles have their own characteristics and meet the needs of different consumers. In summary, the jeans market in 2024 shows the characteristics of a continuously market size, diversified consumer demand, fierce brand competition, and rapid development of online sales channels. In the future, with the increasing pursuit of fashion and individuality by and the improvement of environmental awareness, the jeans market will continue to maintain a steady growth trend and face new development opportunities and challenges